Today we’re launching a new Miro fundraiser that may be the first of its kind. It’s a way that you can help support Miro just by shopping at Amazon.com.

Visit IHeartMiro.org and try it out:

http://www.iheartmiro.org

Here’s the idea:

You know those referral codes that bloggers use to link to books on Amazon? When you buy something from a referral link, the blogger gets a small portion of the proceeds. Other sites, like the public radio station WBUR.org ask you to start your Amazon shopping at the search box on their site– whatever you buy helps support the station. It’s all part of the “Amazon Associates” program.

What we’re launching today is a special Firefox extension that works the same way. Install the extension, shop at Amazon, and a portion of what you buy will be donated to Participatory Culture Foundation, the non-profit organization that makes Miro. It’s super easy, doesn’t cost you anything, and it makes a *big* difference to our ability to keep improving Miro (maybe we’ll be able to hire another programmer soon).

So check out I Heart Miro, get the extension, do some shopping at Amazon, and help build open media!

http://www.iheartmiro.org