Interesting replies by regular Joes to an article on independent television (iTV) success. FYI, you don’t have to really know what “Diggnation” is about… disclaimer: it’s two guys litterally rambling about tech stuff and, as the comments indicate, sometimes even a bit drunk… yeah ok def not my cup o tea (even though i’m a big fan of tech), but that’s the beauty of it. It’s not actually meant to be “mainstream” stuff like regular broadcast or even cable is today. The populace seems to define iTV/narrowcasting as all about finding that niche audience, along with associated advertisers that match that niche (for those looking to recoup)… which seems to be upheld by the audience & ad $ revenue figures mentioned:

• http://digg.com/tech_news/Is_Diggnation_really_a_success_Scoble

Well I thought the user comments, especially what radicaldementia, wisewaif, and mjh2901 say about niche, were pretty key for developing iTV stuff that independent artists might want to do. For instance, the Indie series content over at theburg.tv really doesn’t register w/ me (i’m thinking it’s simply an “I’m not from there” kinda thing)… but that doesn’t mean they don’t have a great thing going with their own niche audience and serious potential in their market. It’s not like the NBC et al model anymore that has to appeal to a country-wide demographic— who knows, maybe it’s not too crazy to have another niche show about Manhattanites (e.g., “theisland.tv”) or bridge-n-tunnel crowd (e.g., “bridgeandtunnel.tv”). I suppose there could eventually be an entire burg-like series about each of the ‘hoods that would appeal to audiences from there or to people w/ experienes from there. Wouldn’t make it on traditional broadcast or cable, but then mass market is often not the point (or joy) of iTV.

Anyway, good times to be indie (or isn’t it always?).

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