Some thoughts on type casting; actually, probably more about “image casting” since my friend (below) does image consulting and I was referring to how people see someone else for the 1st time-

Interesting replies by regular Joes to an article on independent television (iTV) success. FYI, you don’t have to really know what “Diggnation” is about… disclaimer: it’s two guys litterally rambling about tech stuff and, as the comments indicate, sometimes even a bit drunk… yeah ok def not my cup o tea (even though i’m a big fan of tech), but that’s the beauty of it. It’s not actually meant to be “mainstream” stuff like regular broadcast or even cable is today. The populace seems to define iTV/narrowcasting as all about finding that niche audience, along with associated advertisers that match that niche (for those looking to recoup)… which seems to be upheld by the audience & ad $ revenue figures mentioned: